In continuation of his four part series, Enda Larkin explores how to make sense of the strategic planning process, particularly in the context of small and medium sized operations. Part 1 of the series provided the rational for developing a strategic map and Part 2 examines how to start building the strategic map in practice.
Making Sense of Strategic Planning – Part 2
Creating a strategic map, as we saw in Part 1, requires reflection, analysis, action and evaluation guided by four core questions:
The first thing to highlight is that a strategic map includes having a strategy or strategies, but is not limited to that. Strategy tends to get most of the attention, but any strategy is only as good as the information upon which it is based and the resulting measures put in place to realize it.
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