Developers, lenders, investors, and public-sector clients sometimes seek advice from consultants about what brands are the best match for their hotel development goals. Which brands have maintained the highest values over time? Which brands offer the highest degree of consistency nationally? Which brands would be a good fit for a particular market? In this article, we evaluate historical transaction data in search of some evidence that may address, or partially address, these questions.
This study evaluates historical transaction volumes and sale prices within various hotel brands during the past four decades. The authors evaluated data from 11,519 hotel transactions dating back to 1970. Although the authors analyzed all of these transactions, we narrowed our research for this article to brands within the "upscale” and "upper-upscale" chain scales, as defined by Smith Travel Research. As such, the data set analyzed for this article includes 2,391 transactions that occurred between 1978 through 2009.
No comments:
Post a Comment