Does social media make your head hurt? Here are a few helpful resources for hotels

Does social media make your head hurt? Here are a few helpful resources for hotels | By Daniel Edward Craig

Putting together a social media program is a daunting task. You're navigating uncharted territory, and it feels like everyone is watching. Fortunately, there are a few sharp people out there who have published some great online resources to guide you through the clutter. Some of them even understand the hotel business. Here are a few I've found to be particularly helpful.
But first, a tip: These sites link to other sites, which in turn link to even more sites. Resist the urge to click until you've gotten through the links on this page. Otherwise it'll suddenly be three days later and you'll be more confused than when you started.