GOPPAR, A Derivative Of REVPAR

Hotel managers, operators, investors, and analysts typically now use RevPAR as a basis for their hotel performance measure and analysis. This widely used measure reflects the guest rooms revenue on a per room basis, thereby monitoring the success or otherwise of the hotel's rooms inventory management. Hoteliers aim to maximise RevPAR by means of an occupancy and average rate trade off. Rooms revenue makes up a large portion of total revenue. Typically, full-service three- to five-star hotels derive about 50-65% of their revenues from rooms. Budget and extended stay hotels with limited additional facilities make up to 90% of their revenues from rooms. http://www.hotelschool.cornell.edu/research/chr/news/newsroom/item-details.html?id=4015061