Top Ten "Must Do's" for a Successful Luxury Hotel Opening and Product Launch in the Digital Age

Top Ten "Must Do's" for a Successful Luxury Hotel Opening and Product Launch in the Digital Age By Karen W. Escalera

Who said that a celebrity studded gala, a million dollar event, or other big price tags are the only ways to get a new luxury hotel, resort, or other product noticed? Effective public relations launches don't have to "break the bank."
Whether it's launching or repositioning a brand, a technology, a destination or a hotel, certain principles are fundamental to each new challenge: know the competitive environment, plan early and remember the adage, "first impressions are lasting ones." Successful PR programs for upscale products just need to have the finest basic ingredients and a healthy dose of creativity. Here are the top ten "must do's" for a successful launch: http://www.hospitalitynet.org/news/4043703.html