Results from the latest edition of the Global Hotel Market Sentiment Survey shows that hotel operators believe that the worst of the crisis is behind them and that 2010 will be the beginning of the long road to recovery. The survey, carried out every six months by Horwath HTL the world’s foremost firm of hospitality consultants, concentrates on four key questions to gauge the level of industry feeling in the short term, and the key indicators driving the sentiment.
Robert Hecker who heads up Horwath HTL in Asia said “It is too early to say if this feeling will translate into tangible results this year, but if the market feels we are at the bottom and the only way is up, that can only have a positive effect on the industry”
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