BOULDER, Colorado—Our industry is accustomed to reviewing and measuring hotel performance in macro terms on a monthly, quarterly or annual basis. However, the industry is actually a micro market with a competitive product that perishes and renews every single night.
Much can be learned by measuring the individual competitive interactions between hotels on a nightly basis. Therefore, while owners, investors and lenders primarily are concerned with the performance of their hotel relative to macro market standards, hotel operators, brands and revenue and asset managers must focus on the interactions of occupancy, average daily rate and revenue per available room relative to their competition each night.
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