Two reports have been named the winners of the 2010 Industry Relevance Award from Cornell's Center for Hospitality Research (CHR). The award is given to two reports issued in the prior three years, as chosen by members of the CHR Advisory Board and registered users of the CHR web site. The two winners both focused on the hotel industry's challenges in maintaining revenue flow during the recent recession, particularly in terms of the detrimental effects of discounting.
The two winners are "Competitive Hotel Pricing in Uncertain Times," by Cathy A. Enz, Linda Canina, and Mark Lomanno, and "Hotel Revenue Management in an Economic Downturn: Results from an International Study," by Sheryl E. Kimes. These and all other CHR reports, tools, and other publications are available for download at no charge, at www.hotelschool.cornell.edu/research/chr/pubs/.
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